An exclusive event promoted by Betsson.Sport to celebrate the Inter – Napoli pre-match at San Siro with the press and legends of the Milanese team.
Milan – Betsson Sport chooses the eve of Inter-Napoli to launch the new season of football-dedicated initiatives, with an exclusive event at the Gessi spaces in Milan. An appointment designed not only to celebrate the match, but to present the activity plan that the brand will carry out in the coming months to guests and the press. Illustrating the strategy was Edoardo Gasparin, Marketing Manager of Betsson Group, who outlined the calendar of events and initiatives related to the Nerazzurro world planned for the entire season. Emphasizing that the Milan event is only the first in a series of appointments: “From here on, there will be many activities that we will do throughout the football season,” he explains, anticipating “many activities and many surprises yet to be revealed.” A signal of Betsson Sport’s desire to consolidate, and not just continue, the path of engagement with the fan base built in recent years. “We have various initiatives in store and the last quarter of the year will be particularly intense,” the manager adds to ItalianGamingNews.it. “Our idea and strategy is to go beyond standard marketing and activation activities and instead focus on the passion of the fans, creating and sharing experiences that can leave a mark. This is why we continue to work with our Ambassadors – Francesco Totti, Roberto Baggio, and Fabio Cannavaro, as well as Lino Banfi for responsible gaming – but we also involve Legends like Sneijder because bringing these figures closer to the public creates unforgettable moments that make the difference.”
Two Inter icons to open the season
The choice of testimonials was not accidental: Wesley Sneijder and Julio Cruz represent two different but equally significant chapters of recent Nerazzurro history. Sneijder remains inextricably linked to the 2009/2010 Triplete, while Cruz brings with him years of history in the Inter shirt as a key protagonist.
The former Dutch midfielder addressed the audience with a few words, closing with a direct greeting: “I just want to say welcome to everyone and, as you know, always forza Inter.” On the same page was Julio Cruz, who recalled the still-vibrant bond with the Nerazzurro environment: “It is always a pleasure to be here and represent a shirt as important as Inter’s. I am very pleased to be here with Sneijder. There are many Inter fans and, as I have always said, as long as we are here: forza Inter, always.”
The tone of the meeting remained informal throughout the event, with lighthearted exchanges between the two former players — including references to Cruz’s Dutch past and Sneijder’s years at Ajax — which helped create a relaxed atmosphere between guests and protagonists.
Engagement and loyalty: the logic behind the initiative
In addition to the institutional moment, the event included a meet & greet with Sneijder and a prize draw for those present: up for grabs were two tickets for Inter-Napoli, a signed Inter shirt, and a box of Betsson Sport branded gadgets.
Overall, the Gessi appointment confirms Betsson Sport’s approach to building an ecosystem of initiatives around the brand capable of combining football storytelling, direct fan involvement, and media presence. A model that, according to Gasparin’s words, does not end with this single event but represents the opening of a broader calendar, destined to accompany the entire season with new appointments and formats yet to be announced.
