The conference comes to Norway for the first time on 21 and 22 October 2027, after eight editions in Sweden and Denmark.
The Scandinavian & Nordic Gaming Show is moving to a new country, and its ninth edition will take place in Norway. The conference on the gaming sector in the Nordic markets will be held in Oslo on 21 and 22 October 2027. For its first eight years, the event alternated between Stockholm and Copenhagen.
Eventus International announced the move a few days after the eighth edition closed. The company organises senior-level conferences for the gaming and iGaming industry. According to the organiser, choosing the Norwegian capital is part of a strategy to widen SNGS’s regional reach. The core themes stay the same: regulatory developments, market trends, technological innovation and commercial opportunities for operators, regulators, technology providers and industry associations.
The change of venue will put the Norwegian model, which is still based on a state monopoly, at the centre of the debate. Developments in Sweden, Denmark and other European markets will also be discussed. The programme is expected to cover regulation and compliance, responsible gambling, player protection, artificial intelligence, payments technology, digital transformation and international market developments.
“Over the past eight years, the Scandinavian & Nordic Gaming Show has developed into a platform for industry dialogue and business engagement across the Nordic region,” a spokesperson for Eventus International said. “Bringing the ninth edition to Oslo represents a natural progression for the event. Norway plays an important role in the wider Nordic gaming landscape, and we see an opportunity to bring together regional and international stakeholders to exchange perspectives, address industry challenges and explore future developments.” The organisers also took the city’s business infrastructure, international connections and conference facilities into account.
Long-time supporters of opening the Norwegian market also see the event in political terms. “Bringing the Scandinavian & Nordic Gaming Show to Oslo in 2027 could not have come at a better time,” said Carl Fredrik Stenstrøm, Chairman of the Norwegian Online Gaming Association (NBO). “With Finland opening its gambling market, Norway is now the last Nordic country holding on to a gambling monopoly. I strongly believe Norway will be the next to embrace a licensing system, and the momentum for change is growing.” Stenstrøm said he looks forward to welcoming the industry to Norway, “hopefully as we move closer to ending the Norwegian gambling monopoly.”
Mikkel Taanum, Counsel at law firm Two Birds, sees the new venue as “the natural next step” after the years of alternating between Stockholm and Copenhagen, “bringing a fresh Nordic perspective and new connections to an established event.” According to Taanum, the Norwegian edition will strengthen SNGS’s ambition to be a truly pan-Nordic meeting place for the industry.
Margarita Cruz, Director and Founder of Diamond28 Consulting, pointed to Finland’s upcoming regulatory reforms and to developments in the region’s other markets. In her view, Oslo is the right place to discuss with regulators and operators how these changes “will reshape regulatory frameworks, market competitiveness, innovation and the wider gaming ecosystem.” “The Nordics continue to set important benchmarks for Europe,” she added, “and 2027 promises to be a defining year for the region’s future.”
