Italy’s online casino sector closes September 2026 with €306.3 million in spend, stable compared to August and up year-on-year, with Lottomatica ahead of Sisal
Italy’s online casino games sector closes September 2026 with spend of €306.3 million and turnover close to €7.2 billion. Turnover corresponds to the total amount wagered by users during the month, while spend is obtained by subtracting winnings paid out to players from that total.
The comparison with August, which closed with €306.8 million in spend, points to substantial stability, with a gap of around half a million euros. The year-on-year change is wider: in September 2025 spend stood at around €274 million, meaning an increase of roughly 11.8% in 2026, which rises to around 27% compared to the €241.1 million recorded in September 2024. August also shows annual growth, with its €306.8 million representing a 13.6% increase over the €270 million recorded in August 2025.
Lottomatica and Sisal lead the operator rankings
In the breakdown of spend by individual operator, Lottomatica takes first place with 31.38%, just under a third of the market, while Sisal, in second place, stands at 13.30%. They are followed by Eurobet with 7.56%, 888 with 7.37% and Snai with 6.88%: together, the top five brands account for 65.8% of total spend, nearly two-thirds of the sector’s value.
Betsson reaches 5.72% and PokerStars 5.35%, bringing the combined share of the top seven operators to 76.87%. Further behind are E-Play24 (2.88%), bet365 (2%) and AdmiralBet (1.71%), followed by Greentube (1.27%), LeoVegas (1.03%), DaznBet and William Hill, both at 1.02%, while the remaining licensees share smaller shares among themselves. The ranking measures the spend attributed to each brand in the month and does not, on its own, indicate investment levels, business strategies or company profitability.
The weight of the groups: Lottomatica and Flutter at 58.9% in August
The brand-level ranking does not match the ranking by corporate group, since several brands present in Italy belong to the same industrial entity. Lottomatica’s perimeter includes, in addition to its main brand, other operators such as E-Play24, which it acquired, while Flutter brings together multiple brands, including Sisal and PokerStars.
The latest homogeneous group-level data refer to August 2026, a month in which Lottomatica held 31.3% and Flutter 27.6%, followed by Evoke with 8.9%, Eurobet with 7.5%, Betsson Group with 6.2% and E-Play24 with 2.3%. Together, Lottomatica and Flutter covered 58.9% of the market. These figures, referring to a different month and built using a different aggregation method, cannot be added together or directly compared with September’s brand-level shares.
Remote gaming overhaul: new systems from February 15, 2027
These figures come amid the transition phase launched with the tender for new remote gaming licences, which on November 13, 2025 led the Customs and Monopolies Agency (ADM) to award 52 licences to 46 operators. The reform introduces stricter requirements for licensees and provides for phasing out the skin system, with the aim of achieving a more centralized and recognizable online offering; platforms must complete certifications and bring their IT systems into line with the new rules.
Technical and procedural difficulties encountered along the way have led to a revision of the timeline. In October 2026 ADM updated the schedule: following the November 13, 2026 deadline and a further step on January 13, technical and functional checks must be completed by February 12, with the new systems set to go live on February 15, 2027.
Photo: Stephen Leonardi / Pexels
