Here are the first details of SBC Summit Europe, an event scheduled for April 19-21 next year at RAI Amsterdam.
The companies, regulators, and policymakers shaping the future of regulated gambling across the continent will gather at SBC Summit Europe, scheduled at RAI Amsterdam from April 19-21, 2027, for which ItalianGamingNews.it is a media partner.
The core of the new event will be over 3,000 representatives from operators active in European regulated markets, supported by a major program aimed at increasing participation from national and international gambling regulators.
The goal is to create a meeting point for the European regulated gambling industry, bringing together the people responsible for managing, overseeing, and developing licensed markets at a time of significant regulatory and commercial change across the continent.
SBC CEO and Founder Rasmus Sojmark states: “Europe is not a single gambling market. It is a collection of regulated markets, each at a different stage of development and each grappling with its own issues around taxation, advertising, player protection, evolving consumer behavior, artificial intelligence, technology, and channeling. That’s precisely why bringing these markets together is so important. We want SBC Summit Europe to be the place where those responsible for regulated gambling operations can sit alongside regulators and other stakeholders in the regulatory ecosystem. This means that the major European operators, the big national brands, regulators, associations, policymakers, and the entire sector will all be in Amsterdam at the same time.”
SBC aims to engage over 3,000 operator representatives, with particular focus on increasing participation from licensed operators in major European regulated jurisdictions.
The event will also leverage SBC’s recent agreement with IAGR (International Association of Gaming Regulators) and IMGL (International Masters of Gaming Law), as well as established relationships with regulators and trade associations, to bring gambling regulatory authority representatives from across Europe to Amsterdam, creating opportunities for direct dialogue between regulators and the companies operating in their respective markets.
Sojmark adds: “Regulation has become one of the crucial issues for the gambling industry in Europe. We are witnessing different approaches being adopted across the continent, and the consequences of these decisions are becoming increasingly evident, with a fragmented market as a result. Some jurisdictions are achieving strong channeling and creating sustainable regulated industries, while others face the growth of offshore gambling and question whether the balance is right. We need spaces where these experiences can be shared openly. What can one market learn from another? Which approaches work? How can we protect players while ensuring the regulated industry remains competitive? And how can regulators and operators collaborate to keep consumers within the licensed market? These discussions are far more useful when the people responsible for the decisions are present.”
The conference program will reflect the diversity of the European commercial and regulatory landscape, examining established markets alongside recently regulated and evolving jurisdictions.
Discussions will delve into topics such as channeling, taxation, advertising restrictions, player protection, affordability, black market competition, licensing, regulatory compliance, and the impact of new technologies. Dedicated sessions on specific markets will allow participants to examine individual European jurisdictions in greater depth.
The program will also offer regulators from different countries the opportunity to exchange ideas and compare approaches, while giving operators the chance to understand how regulatory thinking is evolving beyond the markets in which they currently operate.
In parallel, SBC Summit Europe will examine the commercial and technological forces influencing the next generation of regulated gaming in Europe, including compliance technologies, payment systems, platforms and data for sports betting, casinos, marketing, and the evolution of player behavior.
All these elements will also be present in the extensive exhibition space that will host suppliers and technology companies supporting licensed operators across Europe, while a rich networking program will connect operators, regulators, policymakers, suppliers, affiliates, and associations throughout the three-day event.
SBC CEO Andrew McCarron explains that the goal is to make Amsterdam an annual meeting point for the European regulated sector.
“Europe needs a meeting place that reflects the current state of the industry,” he states. “That means prioritizing regulated markets. It means bringing together the major licensed operators from across Europe. And, most importantly, it means ensuring that regulators participate in the debate, rather than discussing regulation without them. If we can achieve all this in Amsterdam, SBC Summit Europe can become an incredibly important event.”
