From four nominations to the award won in Rome: the Italian affiliate network wins the prize for marketing strategies in gaming and betting. A result that highlights a digital acquisition model based on traffic quality, performance analysis, and operator growth.
From four nominations to victory. BetAffiliation Italia won the award for Best Marketing Agency 2026 at the SiGMA Italia Awards, the accolades dedicated to excellence in the Italian gaming and betting industry, presented on November 5 in Rome as part of SiGMA World.
This result marks the culmination of a growth path started ten years ago and rewards, in particular, the company’s ability to combine affiliation strategies, digital acquisition, and performance analysis in a market where traffic quality and the value generated for operators are of increasing importance.
The recognition comes after the four nominations obtained by BetAffiliation for the 2026 edition of the Awards, previously reported by ItalianGamingNews.it: in addition to Best Marketing Agency, the network was also a candidate in the categories of Best Affiliate, Best Marketing Campaign, and Company of the Year for Workplace Excellence.
A model oriented towards quality
Founded in October 2016, BetAffiliation has progressively consolidated its presence in the Italian regulated gaming market, developing an ecosystem that, according to data provided by the company, now counts over 10,000 registered affiliates, approximately 2,000 of whom are active monthly in generating conversions, and more than 70 campaigns across sports betting and online casinos.
The evolution of the operating model, especially following the restrictions introduced by the Dignity Decree, has led the network to develop an approach increasingly similar to that of a media company, integrating editorial content, technological tools, technical comparison, and data analysis into its acquisition strategies.
This transformation finds significant recognition in the Best Marketing Agency award, as the category highlights the ability to develop innovative and effective strategies, contributing to brand growth and strengthening their presence in the Italian market.
At the heart of BetAffiliation’s approach is, above all, moving beyond a performance evaluation based exclusively on the number of new depositors. Instead, the focus is on the quality of acquired players, their loyalty, and the economic value generated over time for operators, through indicators such as retention and Net Gaming Revenue (NGR).
The growth numbers
Supporting this model are also the results declared by the company in its Award nominations. In 2025, the network’s activities reportedly generated nearly 300,000 registrations and over 200,000 First Time Depositors (FTDs), while in the first half of 2026 alone, registrations exceeded 150,000 and first-time depositors surpassed 100,000.
These figures testify to the scale reached by the acquisition activity, but in the company’s stated strategy, they represent only one part of the overall performance measurement.
It is no coincidence that one of the other nominations presented at the SiGMA Italia Awards concerned the “Beyond the FTD: Quality Over Quantity” campaign, built precisely around the principle that the first deposit is not the end point of marketing activity, but the beginning of a relationship whose value must be measured over time.
10 years of activity
The award also comes at a significant phase for BetAffiliation, which recently reached the ten-year milestone since its founding and is now also looking toward international markets, with an expansion path started in Latin America and a particular focus on Brazil.
At the same time, the company continues to invest in its organizational structure, consisting of a team of 20 professionals, and in the development of internal skills, considered an integral part of the growth strategy.
Victory at the SiGMA Italia Awards 2026 therefore represents recognition for the network’s journey, but also offers food for thought on the evolution of specialized marketing in regulated gaming: a sector where the ability to generate traffic must necessarily be accompanied by technological expertise, content quality, attention to regulatory compliance, and measurability of results.
These are the elements on which BetAffiliation has built its positioning and which today find new validation in the award won in Rome.
